Client
Duration
Dec 5, 2025
#
Developement
How Meller Eyewear Generated 37.3M Views Using Hybrid AI-Enhanced Content
Showcase Meller Winning camapaign strategy.
Meller Eyewear was competing in a saturated eyewear market where traditional content no longer captured attention or scaled efficiently.
Key challenges included:
High production costs from frequent photoshoots
Slow content turnaround
Difficulty producing enough creatives for testing and ads
Need to turn social views into real sales, not vanity metrics
The brand needed a faster, more scalable way to produce conversion-focused content.
Meller implemented a Hybrid Content Strategy, blending real-world assets with AI enhancements.
Hybrid Content =
Real products and human models
AI-generated environments and backgrounds
AI-enhanced lighting, reflections, and mood
AI-assisted motion to convert images into short-form videos
This approach preserved brand authenticity while dramatically increasing output and creative flexibility.
Total Results
Combined Performance:
37.3 million total views across organic and paid content
Faster content production at lower cost
Strong correlation between views, clicks, and sales
Speed & Relevance AI allowed rapid content creation aligned with trends and seasons. High Output, Lower Cost One base shoot produced dozens of variations without additional expenses. Views That Convert Every creative was designed to move users from attention to action. Views → Engagement → Sales
Meller Eyewear proved that AI does not replace creativity, it scales it.
By combining real products with AI-enhanced visuals, the brand built a repeatable content engine that delivered 37.3M views and measurable revenue growth.
